Public Relations Courses

Why Choose Public Relations Courses?

Our Public Relations Courses are designed to enable participants to develop Transferable Practical Cutting Edge Skills in the areas of Public Relations through Fast Paced Essence Training.

Public Relations Courses have been instrumental in training many senior people in the industry over the last twenty five years. Whether you are looking to up skill or develop you career in this Key Creative Areas of business, Public Relations Courses are Essential to your Success.

Advanced Certificate in Public Relations with Event Management Module Online Course.

This Public Relations Course Online Course will enable participants to develop extensive Public Relations skills both traditional and Online. It will also enable them to appreciate the value and importance of skilled Public Relations in an organization.
Public Relations, in this modern era, is an exciting and rewarding career. Effective Public Relations is a key requirement of most companies and organizations.

Each Public Relations Course includes cutting edge modules such as;

PUBLIC RELATIONS

• The Meaning and Development of Public Relations
• Definitions of Public Relations
• Ethical and legal issues
• Strategic Process
• Public Relations Sectors
• Media Specializations
• The Professional Environment
• Public Relations as a Management Function
• Crisis Management
• Sponsorship and Community relations
• Political Lobbying
• Electronic Communication
• Outreach
• Case Studies
• Presentation Skills

MEDIA AND MEDIA WRITING

• Mass Media
• The Relationship between Public Relations and the Media
• Media Relations
• Press Release Writing
• Writing Interview Briefs
• Writing for Statements and Speeches
• Business Material for Public Relations
• Writing for Publication
• Grammar

THE PROFESSIONAL ENVIRONMENT

• The Professional Environment
• Marketing
• Advertising
• Print and Design
• Suppliers

BUSINESS / GOVERNMENT ENVIRONMENT

• Management
• Public Relations' role within Corporate Management
• Organizations' Impact on Society
• Politics and Government

E-COMMERCE - Website Creation

• The Theory of E-Commerce
• Introduction to Web Site Design
• HTML
• XHTML
• CSS

EVENT MANAGEMENT

A full Event Management and Online Public Relations module is an important part of the course which covers topics such as....

• Event Management Planning
• Coordinating Events
• Marketing Events
• Event Risk Management
• Corporate Event Management
• Organizing Conferences
• Exhibition Management
• Sporting Event Management

PUBLIC RELATIONS COURSE PROJECT

The project is an important part of the course. Each course participant is given a project brief. Participants are asked during the course to produce Pitch a Proposal with their recommendations to the examiners. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops relevant skills.

Public Relations Courses, 1375 Broadway, Floor 11, New York, NY 10018. Tel: 212.359.4229